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AI Insights · Timothy · January 2025

Top 5 Consumer Finance Apps on Android in South America Q4 2024

Explore the performance trends of the top consumer finance apps on Android in South America during Q4 2024, with insights from Sensor Tower.

Top 5 Consumer Finance Apps on Android in South America Q4 2024

In the fourth quarter of 2024, the top consumer finance applications on the Android platform in South America demonstrated varied performance in terms of downloads and active users. Here’s a closer look at the trends for each app based on data from Sensor Tower.

Banco Itaú: Conta, Cartão e + saw significant fluctuations in weekly downloads, peaking at approximately 858K in early December. Despite the ups and downs, its weekly active users remained robust, increasing from around 24.9M to 28.7M by the end of the quarter.

Nu maintained a steady download rate throughout the quarter, with a slight peak reaching nearly 495K in mid-December. The app's weekly active users hovered around 80M, showing stable user engagement.

Inter – Banking & Investing experienced a decline in downloads mid-quarter, hitting a low of around 171K before recovering to 262K by the end of December. Its active users remained relatively stable, fluctuating slightly around 29M.

Nequi Colombia had a notable spike in downloads, reaching 379K in late October. However, the numbers settled around 143K by the end of December. Active user numbers remained fairly consistent, starting at around 19.8M and ending at 18.7M.

Finally, Banco will: Cartão de crédito showed consistent download trends, peaking at 255K in late October. The active user base showed a slight increase, moving from approximately 10M to over 10.3M by the quarter's end.

For more detailed insights and data, visit Sensor Tower's website.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025